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Head of Data & Analytics
Coca Cola HBC
Ruchika is senior analytics executive, specializing in field of data science and artificial intelligence, and is responsible for leading the data driven transformation for Coca-Cola Hellenic (CCH). Combining 16+ years of cross industry expertise and over a decade of consulting experience with one of the premier consulting firm, Ruchika is now leading the Data & Analytics agenda at CCH. She is establishing a data strategy that informs strategic priorities to build a strong and scalable data foundation. Her function is responsible for delivering data driven solutions across the value chain (commercial, finance, supply chain, HR & procurement) leveraging advanced machine learning and artificial intelligence solutions across the 28 markets of CCH. Prior to joining CCH, Ruchika was a Managing Director/Partner with Accenture and led data science and machine learning capability for applied intelligence for ASGR (Austria, Switzerland, Germany, and Russia), responsible for delivering data driven capabilities and leading analytics transformations for Accenture clients across the globe.
05 October 2023 09:30 - 10:00
Exploring a fully monetized generative AI ecosystem
The opportunity for new revenue streams for businesses and increased efficiencies through generative AI is obvious to all. In this keynote, Ruchika will explore what a full monetized landscape might look like, and the challenges of monetizing generative AI, given the need for high-quality data and the difficulty of measuring the impact of generative AI on businesses. She'll also explore how this can be done in a fair, responsible way.

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