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Consulting Partner
Joachim Sontag, Consulting Partner at Artefact Germany, has more than 14 years of experience in Marketing Strategy, Project Management and Digital Transformation. Joachim is a highly experienced consultant and project manager in the field of digital transformation and data marketing. A particular focus of his work is supporting organizations on their journey to becoming insight-driven - through both his business and technical expertise.
05 October 2023 11:30 - 12:00
A consumer revolution with high-value business use cases for companies
With Generative AI technologies, we’re at the beginning of a revolution in usage, but also in business applications. To meet the technical, environmental, and ethical challenges posed by Generative AI, enterprises will need to recruit new functions and acculturate employees, choose the right AI-generating technologies, set up appropriate governance, identify use cases with business units, and ensure the transparency, ethics, and environmental impact of the applications developed. This is precisely the mission of Artefact, global leader in data & AI consulting: pioneering services in GenAI to accompany enterprises in their strategy and implementation of new solutions segmented in 4 key categories, where GenAI can significantly boost productivity and competitiveness.

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